What would the GEICO Caveman do in the recession?
Human nature really hasn’t changed much since the caveman days. Back then it was fight or flight. Entrepreneurs in this recession are facing the same emotions. Do you hide in the cave or venture out?
It’s time for most entrepreneurs to venture out of the cave. Most businesses are working on projects that affect 2011, not 2010. This year may not be great, but that was a function of hiding in the cave all during 2009. If you want a strong 2011, it’s time to fight instead of flight.
