Business Model Wheel

A business model is more than simply how you make money. A business model is central to the profitability of the enterprise and cascades into all facets of the business. In order to properly evaluate your business model, you must use a structured approach.

Wrong way to evaluate a business model	Right way to evaluate a model

To create a systematized and structured approach to evaluate a business model, we created the Business Model Wheel ™. First, the wheel breaks down a business model into the three core elements: the offering, the monetization, and the sustainability. Download the Wheel.

Then, each of these element is broken down into the eight areas of a business model:

• Market attractiveness
• Unique value proposition
• Revenue model
• Sales model
• Sustainable competitive advantage
• Innovation factor
• Avoidance of pitfalls
• Graceful exit from the business

By analyzing each area of the business model, you can find its strengths, weaknesses, and innovation opportunities. The Business Model Wheel ™ allows the user to quantify the strength of each of the eight areas, creating a Business Model Score.

Watch the 10-minute in-depth training session

Another way to utilize the Business Model Wheel ™ is as structured
brainstorming tool for creating or innovating a business model.

Watch the in-depth video