The Great Business Model Shootout

The Great Business Model Shootout

The Business Model Institute is proud to present the 2010 Business Model Shootout.  We will be comparing and assessing business models from some of the world’s best companies.  We will compare:

We have asked all of the above companies to assess their own business model.   The Business Model Institute has scored all the business models and a Big 5 consultant has scored each business model.   If you would like to help us assess these business models or have other business models to recommend, simply comment including your email address.  Someone from The Business Model Institute will contact you.

Look forward to future blog posts with the results.  Check out the business model evaluator at


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