Business Model Lessons from Wal-Mart SKU Reductions
Last year, Wal-Mart dramatically reduced the number of products (SKUs) offered at all their stores. This SKU rationalization plan was based upon the premise that consumers wanted clean-looking stores with just the major brands. Known as brand fatigue, the logic was that consumers grew tired of looking at too many brands on the shelf. Inherent […]
Wal-Mart’s Evil Business Model?
There is a large segment of the population who believe Wal-Mart is evil. They kill small retailers to create low paying jobs and the like. However, I read something interesting in The Wal-Mart Effect by Charles Fishman. In this book, Fishman describes how Wal-Mart single-handedly eliminated wasteful packaging of deodorant. During the early 1990s, metal […]