Unbranding and your business model
Proctor and Gamble (P&G) plans to introduce a lower-priced version of #1 selling brand Tide. Tide Simply Clean and Fresh will be price in the mid-tier category vs. the premium category for regular Tide. Here’s what has P&G salivating –According to Nielsen, in the most recent year, 41% of American households bought value-priced laundry brands, […]