Tag Archives: Target

Business Model Lessons from Wal-Mart SKU Reductions

Last year, Wal-Mart dramatically reduced the number of products (SKUs) offered at all their stores.  This SKU rationalization plan was based upon the premise that consumers wanted clean-looking stores with just the major brands.  Known as brand fatigue, the logic was that consumers grew tired of looking at too many brands on the shelf. Inherent […]


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