Tag Archives: SodaStream

The Surprising SodaStream Business Model

It is estimated that 50% of Americans consume at least one soda per day, totaling about 8.5 billion gallons. SodaStream (NASDAQ: SODA) has taken an interesting approach to this market, dominated by Coke and Pepsi. Coke and Pepsi have a traditional sales and distribution model centered around transforming concentrated syrup into a bottle of soda […]


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