Tag Archives: retail pricing

J.C. Penney launches an Innovative Business Model

by Oksana Girs After a dismal revenue increase of 0.7 percent in an 11 month period, J.C. Penney decided to start fresh with new leadership and innovative “pricing strategy.”  Under this new strategy, Penny’s will eliminate all sales in favor of everyday low pricing. In 2011, J.C. Penney Company, Inc. hired a new team of […]


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