Tag Archives: P&G business model

Unbranding and your business model

Proctor and Gamble (P&G) plans to introduce a lower-priced version of #1 selling brand Tide. Tide Simply Clean and Fresh will be price in the mid-tier category vs. the premium category for regular Tide. Here’s what has P&G salivating –According to Nielsen, in the most recent year, 41% of American households bought value-priced laundry brands, […]


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