Kraft Snack Division’s New Business Model = Cadbury + Nabisco
Information as to which products Kraft will place in the snack company and which will land in the grocery company are a bit sketchy. However, it seems that anything junk-foodish falls into the Snack side. After reviewing the products that would fall into this new company, it struck me that most of the powerhouse brands […]
Kraft Acquires Cadbury for $19 Billion Only to Split Company 18 Months Later
18 months ago Kraft (KFT) acquired Cadbury for $19 billion and became the second-largest food company in the world, based on revenue (Nestle is #1). In 2007 Kraft acquired Lu Biscuits from Danone for $7.7 billion. Why all the major acquisitions? What do they do for Kraft’s Business Model? According to Kraft CEO Irene Rosenfeld […]