The Surprising SodaStream Business Model

It is estimated that 50% of Americans consume at least one soda per day, totaling about 8.5 billion gallons. SodaStream (NASDAQ: SODA) has taken an interesting approach to this market, dominated by Coke and Pepsi. Coke and Pepsi have a traditional sales and distribution model centered around transforming concentrated syrup into a bottle of soda […]

Coca-Cola Revs up Business Model with Freestyle Fountain Machine

In an effort to increase sagging cola sales Coke is testing a new soda fountain with space-age technology and a design by Ferrari. The highlights of this machine are: Designed by the same team which creates Ferrari automobiles Dispenses over 100 drink combinations including ones not found in stores such as Diet Vanilla Coke Zero […]