Tag Archives: coke business model

Will Sugar Kill Coca-Cola’s Business Model?

Coke ranks as the 4th most valuable brand in the world behind Google, GE and Microsoft with a brand value of $58.2 billion.  Truly one of the world’s most iconic brands, does Coke have a business model issue as the drumbeat of the “empty calorie” movement intensifies? A new report reveals that per capita soft […]


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