Tag Archives: Branding

The power of a brand


If you weren’t convinced of the power of a brand, check out the cool infographic below. More interesting is the rise of the tech brands and the fall of consumer and hard goods.

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Playboy Due for New Business Model


Hugh Heffner started Playboy with a $1000 loan from his mother and turned it into a publishing empire.  However, as Mr. Heffner prepares to take Playboy private, one has to ask whether Playboy’s business model is broken? Today, Playboy’s total revenue is around $350 million. In the late 1970’s, Playboy’s revenue was $175 million.  During […]

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