Tag Archives: Branding

The power of a brand

If you weren’t convinced of the power of a brand, check out the cool infographic below. More interesting is the rise of the tech brands and the fall of consumer and hard goods.


Playboy Due for New Business Model

Hugh Heffner started Playboy with a $1000 loan from his mother and turned it into a publishing empire.  However, as Mr. Heffner prepares to take Playboy private, one has to ask whether Playboy’s business model is broken? Today, Playboy’s total revenue is around $350 million. In the late 1970’s, Playboy’s revenue was $175 million.  During […]


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