Buy the book

Buy the book

Business Models for Dummies


Great businesses are build upon the foundation of a great business model. No amount of leadership, talent, or hard work can overcome a weak business model.

Until now, the process of business model design and analysis has been subjective and relegated to the back of a napkin. This book creates an eight-part structured analysis to a business model – The Business Model Wheel ™. Once this structure is in place, models can be assessed and scored.

Business Models for Dummies does more than structure a business model. Significant energy is spent on diagnostics and advanced innovation of exiting models. These innovation tactics have the power to revolutionize and revitalize a model.

Get your copy at: Amazon, B&N, or wherever books are solid.

Visit the book website

© 2009-2013 Business Model Institute .com - All rights reserved.