Noomii Interview Replay

I had the priviledge of discussing business models with a leading coaching organization this week. Thanks to the fine folks at Noomii for the chance to share ideas. Here’s a replay of the interview here:


5 Checkpoints Before Changing your Business Model

Most people do not like change, not really. Humans are creatures of habit, and whilst they like the excitement that change can bring, they are averse to the apprehension and the uncertainty that comes with it. We only truly enjoy change when the change we’ve made becomes the norm, when the initial fear fades and […]


The Best Marketing May be None at All

Marketing can be a daunting task. It’s always more difficult and expensive than anticipated. Sometimes the frustration of those factors causes us to make bad decisions like cutting corners or, worse yet, convincing ourselves that under-spending will probably work out alright. Unfortunately, getting your marketing 90% right sometimes yields a 0% benefit. Take the marketing […]


Don’t be afraid to narrow your niche

I saw the van below in a parking lot and it struck me as a shockingly narrow and unusual niche. This stands in stark contrast to many businesses who want to be all things to all people. They sport slogans like, “For all your… needs.” Common sense and human psychology dictate that you cannot be […]


Customer feedback may be worth more than you think

Our organization was engaged in a debate regarding customer and prospect preferences and behaviors. After a bit too much of, “I’m right, you are wrong,” someone wisely suggested surveying prospects to ask their preferences. We created a short 14 question business owner survey and offered the proprietary results as “payment” for taking the time. This […]


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