Stop addressing the symptoms of poor profitability and address the root cause YOUR BUSINESS MODEL


Business Model Secrets

Online Course

Muehlhausen with Dummies and 51 Errors books

Taught by Author & Business Coach

CPA, JD Jim Muehlhausen


5 Classes : Only $199



Class Schedule


Module 1 – 

Finding the strenghts and weaknesses of your existing business model


  • exercices25 potential sources of business model improvements



  • markIn-depth analysis of your existing model
  • markPull back the curtain – how model analysis works
  • markLearn King Gillette and Henry Ford’s secret strategy. Hint: It wasn’t the assembly line that made Henry Ford rich, it was this strategy.

Module 2 – 

Creating a better model by dissecting the business model into eight sections


  • exercicesVersioning and point releases of your existing business model



  • markLearn to move from the “buffalo hunt” sales method towards recurring revenue
  • markLearn what product we all gladly buy that is more expensive than Russian Caviar

Module 3 – 

87 profit-enhancing opportunities


  • exercices16 hats method
  • exercices98/2 Business Models



  • markLearn how to create a hyper-niche for your business
  • markLearn the secrets of exploding the bell curve
  • markLearn how extreme guarantees could double your sales and profits

Module 4 – 

7 game-changing business model tips


  • exercicesLearn how vulnerability analysis might impact your business
  • exercicesLearn how Duraflame took a losing business model and turned it into a $500M winner



  • markLearn the secrets of “Reverse Insurance”
  • markPicking two of the top 7 methods to implement at your company
  • markIn-depth understanding of the top 7 model enhancers

Module 5 – 

Creating the action plan to enhance your model


  • exercicesThe “new pig” exercise
  • exercicesTime manufacturing



  • markUnderstand the 3 undeniable business trends
  • markCreating an action plan to update and implement your business model changes

Course Highlights


  • arrowIn-depth model analysis
  • arrowModel history with versioning
    • arrow
    • Dozens of real-world business model modification examples to glean best practices
    • arrow
    • Identifying which of the 87 model changers will work for your business
  • arrowCreating an action plan for implementation
    • arrow
    • 45-minute live session with you (at your option) following the course
  • arrowAction guide for each module
  • arrowIdea checklist for each module

Courses available via our online learning portal or live at our Indianapolis offices beginning January 7th, 2015

Modules also available in Podcast

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