Traditionally, business models have been assessed in a subjective manner by entrepreneurs, venture capitalists, bankers, and academics.  No one really understood or studied what made a great business model great.  Like good art, they simply knew it when they saw it.  Many times, these wise business people were correct in their assessment of a  business model.  However, we figured there had to a more scientific method to decide whether a business model was strong or weak.

After studying thousands of entrepreneurs, we created an objective methodology to score a new business model.  We discovered that every business model has eight key areas.  These eight areas of the business model are illustrated below.

Eight Areas of a Business Model

Click here to learn more about each of the eight areas

Some areas carry greater weighting than others.  For instance, Excellent Margins represents 20% more score weight than Easy to Sell.   The business model assessment system has 1040 total points available.  Scores range from 0 to 1040.  We have found that a score of 750 or more is above average, but scores of 900 or more indicate a strong business model.

Click here for a free assessment of your business model