Tag Archives: competitive advantage

Does Cost Cutting Create Competitive Advantage?

Many Fortune 500 companies have shown us that you can make more profit with fewer sales. Sealy Mattress’ second quarter 2012 sales down 2.9%, profits up 1.5%. MillerCoors’ domestic first quarter sales to retailers was down 1.6 percent but net income rose 16.6 percent. 3M’s second quarter sales were down 1.9 percent while income rose […]


Competitive Advantage vs. The Business Model

Competitive advantage is not the same as a business model. Harvard Professor Michael Porter proposed the theory of competitive advantage in 1990. His competitive advantage theory suggests that businesses should pursue policies that create high-quality goods to sell at the highest possible prices.  Competitive advantage happens when companies acquire or develop an attribute or combination […]


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