Business Model Design

Customer feedback may be worth more than you think


Our organization was engaged in a debate regarding customer and prospect preferences and behaviors. After a bit too much of, “I’m right, you are wrong,” someone wisely suggested surveying prospects to ask their preferences. We created a short 14 question business owner survey and offered the proprietary results as “payment” for taking the time. This […]

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Fatal Error #27: Do they graduate or quit


You are going to hate me for this one because I am going to tell you that you should WANT your best people to leave you.  No, I am not nuts.  I am simply a pragmatist. Think about it.  If you have a true superstar, that once every 10 year person... can you really afford […]

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Extraordinary Guarantees and Your Business Model


I am a big fan of by Dr. Christopher Hart’s book, “Extraordinary Guarantees: A New Way to Build Quality Throughout Your Company & Ensure Satisfaction for Your Customers.” In the book Dr. Hart lays out a blueprint for improving margins and sales via exceptional guarantees. He offers several examples including a powerful one of a […]

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Cool business model or waste of time


Whether this is an ingenious business model or a great way to earn $0.84 per hour, it's fun to watch.

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The power of a brand


If you weren't convinced of the power of a brand, check out the cool infographic below. More interesting is the rise of the tech brands and the fall of consumer and hard goods.

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